$178 million is the magic SDCC number

6 NOVEMBER 2014



Have you ever wondered how much money we pour into San Diego each July? Wonder no longer: San Diego Workforce Partnerships has calculated that San Diego Comic-Con made a $178 million impact for 2014. And that's eliminating some factors, like, say, the money a studio spent to have a giant sign hung off the Hilton Bayfront. So the final tally is probably higher.

You can read the whole article here (fun fact: the average convention center employee makes $13.36 an hour) and see the breakdown of wages and business. As the article concludes, "Clearly Comic-Con’s impact is far-reaching—beyond the outlandish costumes and celebrity sightings." We already knew that, of course, but it's always good to put a dollar sign on it.